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Rejuvenated Human Capital
Trust is built through human connection. Just think about it. What details do you share with an expert seller in a face-to-face encounter when you believe that person is trying to help you with a problem or opportunity? Compare that to what you would share with an anonymous call center representative. Compare that to what you would share with a chatbot. Human connection unlocks the human condition.
Hyper-personal relationships between brand ambassadors and customers foster trust, empathy, care, and anticipation. Within this framework, approved brand ambassadors (influencers, advocates, personal shoppers, store clerks, sales reps, and call centers) are paired with specific customers to deliver services. Customers feel understood, appreciated, and respected. Brand Ambassadors are compensated for long-tailed performance. Brands improve retention, loyalty, and advocacy.
Weak personalization
Today, marketers use five techniques to personalize CX: email, SMS, retargeting, site personalization, and loyalty apps. The first three are educated guesses (at best). The fourth is a recommendation engine, which itself is an educated guess dictated solely by the conversion-centric legacy. The fifth, loyalty apps, have become little more than “offer machines” serving up more educated guesses. While striving to feel more personal, all five usually say, “We don’t really know you.”
Umego flips that paradigm. It provides evergreen opportunities for expert sellers to engage customers anywhere, anytime, for any reason. Every interaction is live, with the personality of face-to-face engagement. It’s personal. It’s meaningful. It enables relationships to blossom. Intelligence gathered helps determine the propensity to purchase and stay, the investment level worthy of that relationship, and strategies for new customer acquisition. Umego is where “old-world values meet new-world capabilities,” with personalized experiences that drive advanced CLV forecasting for individual customers and aggregate intelligence for overall business growth.
Empowered people
Umego also represents a sales training renaissance. Once a brand ambassador is paired with a customer, they are taught how to use the intelligence gathered to care for, listen to, nurture, serve, and respect the customer. They’re encouraged to take a long-tailed, customer-centric approach to selling. They’re incentivized to advocate for the brand and the customer’s success. Our team at Umego has twenty years of experience in sales enablement, leveraging our proprietary platform UmeSales) to work across sales teams, including wholesalers, retailers, bartenders, servers, floor clerks, influencers, SMEs, and brand advocates.
Umego also represents a sales training renaissance. Once a brand ambassador is paired with a customer, they are taught how to use the intelligence gathered to care for, listen to, nurture, serve, and respect the customer. They’re encouraged to take a long-tailed, customer-centric approach to selling. They’re incentivized to advocate for the brand and the customer’s success. Our team at Umego has twenty years of experience in sales enablement, leveraging our proprietary platform UmeSales) to work across sales teams, including wholesalers, retailers, bartenders, servers, floor clerks, influencers, SMEs, and brand advocates.
