Livestream within commerce channels
Umego enhances your website shopping experience by enabling customers to contact their brand ambassador while shopping on the site. By bringing the store experience to customers in digital environments, brands increase conversion and customer satisfaction, combining the personalized touch of human face-to-face interactions with the efficiency of digital commerce.
Brand ambassadors add contextual relevancy to the digital shopping experience. They listen, learn, advise, and support customers to improve conversion, resolve conflicts, upsell/cross-sell, and increase average order value through trust, empathy, and care. Livestream shopping within the brand website offers impressive returns:
Brand ambassadors add contextual relevancy to the digital shopping experience. They listen, learn, advise, and support customers to improve conversion, resolve conflicts, upsell/cross-sell, and increase average order value through trust, empathy, and care. Livestream shopping within the brand website offers impressive returns:
- 5-10X conversion rate with video
- 38% increase in order value
- 5-7X engagement rate
- 94% customer satisfaction rate
- 1:1 ambassador-customer shopping
- 1:S small group shopping
- 1:M broadcast events

Commerce within livestream channels (video, chat, text)
The platform also enables commerce capabilities to be embedded directly into live conversations. Brand Ambassadors can add product recommendations, bundles, special offers, video demonstrations, and/or discount codes into conversations across video, chat, text, and social channels. Shopping carts can be filled with checkout and compliance authorization. The platform then forwards the transaction to the commerce platform's backend for processing and fulfillment. Seamless, simple, and secure.
Streaming commerce through unified communications channels empowers commission-based brand ambassadors to create a limitless set of short, highly tailored personal shoppers, small groups, or broadcast immersive shopping experiences. Conversational commerce outside the commerce channel reduces friction while increasing conversion, expanding retention, and fostering loyalty through human intimacy. It also offers impressive opportunities:
Streaming commerce through unified communications channels empowers commission-based brand ambassadors to create a limitless set of short, highly tailored personal shoppers, small groups, or broadcast immersive shopping experiences. Conversational commerce outside the commerce channel reduces friction while increasing conversion, expanding retention, and fostering loyalty through human intimacy. It also offers impressive opportunities:
- Bi-directional recommendations/rewards
- Influencer program opportunities
- Personal shopper & hospitality opportunities
- 21st-century affiliate opportunities
- Always on chat commerce (WhatsApp-like)
- Always on SMS-based commerce (ATT-like)
- Always on livestream commerce (Zoom-like)
- Evergreen offers (scarcity, FOMO, member)
- On-demand sessions hosted by any BA
- RFM, journey, intent, propensity intelligence

Market-tested since 2019
Umego’s "livestream within commerce channels" and "commerce with livestream channels" capabilities have been in the market since 2019 across Europe and Southeast Asia. These bi-directional livestream capabilities were built by visionary digital commerce business owners and system architects. Our team has built multi-tenancy, multi-currency, global sites for Fortune 200 clients across luxury fashion, beauty, life sciences, athletics, and alcohol-beverage since the turn of the century.
Our team reinvented social shopping, conceiving of an opportunity to deliver personal shopping, small group, and broadcast experiences hosted by any approved brand ambassador anytime, anywhere, or on any device. This highly sophisticated solution brings intimacy, relevancy, and immediacy to digital commerce, transforming it into an immersive experience that combines the sensory appeal and personal touch of physical shopping with the ease and speed of digital commerce.
Our team reinvented social shopping, conceiving of an opportunity to deliver personal shopping, small group, and broadcast experiences hosted by any approved brand ambassador anytime, anywhere, or on any device. This highly sophisticated solution brings intimacy, relevancy, and immediacy to digital commerce, transforming it into an immersive experience that combines the sensory appeal and personal touch of physical shopping with the ease and speed of digital commerce.