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Platform
Umego spearheads a personalization renaissance across industries that leverage trusted advisor sales teams. Our multifaceted platform acts like a sponge to extract customer intelligence lost in today's market. It exposes, harnesses, institutionalizes, and activates that intelligence. It delivers differentiated data built on trust, empathy, care, and the art of anticipation, capturing the emotional and irrational behavior wrapped in the human experience. The platform generates value as follows:
- Identifies high-value potential
- Establishes authentic, recurring relationships
- Institutionalizes differentiated data
- Enhances retention, loyalty, and advocacy
- Elevates livestream engagement
- Provides actionable insights
- Facilitates seamless communication
- Drives higher conversion/retention rates
- Predicts future value, enriches forecasting
- Informs all other stakeholder groups
Native application (Apple & Android)
Our native app is the command center for commission-based brand ambassadors (BA). Customers do not use or need the app. They only need a smartphone! Direct sales teams, wholesalers, store clerks, hospitality, concierge, affiliate, influencers, call center, advocates, partners, and mommy bloggers leverage the app to engage, nurture, and activate specific constituencies. It includes the following capabilities:
- Customer-centric CRM (deep insights)
- Integrated digital comms channels
- Livestream capabilities (video, chat, & text)
- Omnichannel digital commerce integration
- QR Code-based 1:1 pairing functionality
- Real-time conversational intelligence
- Deep & dynamic customer insights
- Dynamic recommendations & ratings
- Attribution, sentiment, & satisfaction
- AI-driven, real-time personal assistance
- Calendar & scheduler tools
- Financial performance and analytics
Proprietary Brand (Bs)
Umego has deployed hundreds of large language models (LLMs) within our proprietary platform. They include highly tuned behavioral and social science-based models built on our retail hierarchy-of-needs (R-HON) framework. These models power client-specific brand intelligence engines (BIEs). Specifically, we design, mature, and fine-tune idiosyncratic, hyperpersonal BIEs for every brand. Each client-specific BIE triangulates its products, services, customers, and brand ambassadors. It is brand-specific, constantly iterating IP. Each BIE includes:
- Our proprietary R-HON framework
- Social & behavioral intelligence
- Real-time conversational insights
- Personal-shopper journey insights
- Non-language pattern recognition
- Thousands of fine-tuned prompts
- Client transaction & retention data
- Licensed industry & product data
- Client marketing & sales data
- Social & trend data
Umego Data Cloud
We ensure data integrity and security, optimize database performance, and thoroughly assess the existing on-premises database environment. This includes:
- Detailed migration plan
- Timeline and risk mitigation strategies
- Client BLM instance
- Migration of the database schema and data
- Data validation and reconciliation
- Configuration of database backups
- Functional and performance testing
- Disaster recovery and ongoing UAT
