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Platform value - differentiated intelligence
Umego is not a replacement CRM, CDP, or loyalty platform. It is the "relationship brain" and "memory system" that sits on top of those stacks. Our multifaceted platform acts like a sponge, extracting forward-looking, hyperpersonal, differentiated customer intelligence lost in the attention economy. CRM, CDP, Clienteling, and Agentic AI do not access this level of human connection. The BIE exposes, harnesses, institutionalizes, and activates it, delivering differentiated data built on trust, empathy, care, and the art of anticipation. The platform generates value as follows:
- Identifies high-value potential
- Establishes authentic, recurring 1:1 relationships
- Institutionalizes differentiated data
- Enhances retention, loyalty, and advocacy
- Elevates livestream engagement
- Provides actionable insights
- Facilitates seamless cross-channel communication
- Drives higher conversion/retention rates
- Predicts future value, enriches forecasting
- Informs all other stakeholder groups
Native apps (Apple & Android) or cartirdges
Umego's native app is the command center for commission-based trusted advisors. Customers do not use or need the app. They only need a smartphone! For enterprise clients, the BIE can API into any CRM, CDP, Clienteling, or Agentic-AI ecosystem used to drive customer-brand engagement.
Direct sales teams, wholesalers, store clerks, hospitality and concierge teams, affiliates, influencers, call centers, advocates, partners, and mommy bloggers leverage the app to engage, nurture, and activate specific constituencies. The native app includes the following capabilities:
Direct sales teams, wholesalers, store clerks, hospitality and concierge teams, affiliates, influencers, call centers, advocates, partners, and mommy bloggers leverage the app to engage, nurture, and activate specific constituencies. The native app includes the following capabilities:
- Hyperpersonal customer profiles (deep insights)
- Dynamic recommendation and rating engines
- Livestream capabilities (voice, video, chat, & text)
- Omnichannel digital commerce integration
- QR Code-based 1:1 pairing functionality
- Real-time conversational intelligence
- BEI-driven customer insights & recommendations
- Multi-layer behavior-based analysis
- Propensity, preference, and potential scoring
- AI-driven, real-time personality guidance
- Empathy, engagement, and sentiment meters
- Financial performance and analytics
Proprietary Brand Intelligence Engines (BIEs)
Every client receives a proprietary, ownable, and defensible "living, breathing relationship memory" distinct to its unique products and services, customers, and trusted advisors. As the engine learns through tens of thousands of engagements, journeys, transactions, and conversations, Umego's proprietary behavioral- and social science-based model develops a brand-specific output for each brand.
Each BIE includes layers of social and behavioral science, world-class concierge and hospitality training, post-COVID shopper trends, customer-centricity models, and other core relationship tenets woven within a retail hierarchy-of-needs (R-HON) framework. Specifically, we design, mature, and fine-tune idiosyncratic, hyperpersonal BIEs for every brand. If you own multiple brands, you will earn multiple BIEs.
Each BIE includes layers of social and behavioral science, world-class concierge and hospitality training, post-COVID shopper trends, customer-centricity models, and other core relationship tenets woven within a retail hierarchy-of-needs (R-HON) framework. Specifically, we design, mature, and fine-tune idiosyncratic, hyperpersonal BIEs for every brand. If you own multiple brands, you will earn multiple BIEs.
- Our proprietary R-HON framework
- Social & behavioral intelligence
- Real-time conversational insights
- Personal-shopper journey insights
- Non-language pattern recognition
- Supply-side forecasting and predictions
- Natural language outputs/recommendations
- TCO to ROI quotions per customer
- Empathy-based ratings and meters
- Trusted Advisor training and coaching
Umego Data Cloud
We ensure data integrity and security, optimize database performance, and thoroughly assess the existing on-premises database environment. This includes:
- Detailed migration plan
- Timeline and risk mitigation strategies
- Client BLM instance
- Migration of the database schema and data
- Data validation and reconciliation
- Configuration of database backups
- Functional and performance testing
- Disaster recovery and ongoing UAT
