About

This is not our first rodeo.

Our leadership team brings over 100 years of combined experience across digital commerce, sales enablement, AI/ML, crypto mining, CRM, CDP, performance marketing and analytics, and brand development. We've helped global Fortune 200 clients in luxury apparel, destination travel, alcohol beverage, beauty, HLS, jewelry, footwear, and electronics nurture meaningful and lasting relationships with their customers.

We helped to build the digital economy that got good at telling brands who purchased what, when, where, and how the purchase happened. However, failing to extract “why it happened” drove us to build Umego. Our passion is to reintroduce the business value of human connection and to unearth why customers do what they do.