Human Connection in the Digital Age

Technology has responded by collecting more data via CRM, CDP, data lakes, ML, and AI. While data collection, organization, dissemination, and activation have increased our understanding of customer behavior, relationships are more than data. While data collection, organization, dissemination, and activation have increased our understanding of customer behavior, relationships are more than data.

Nurturing relationships is where technology companies, advertisers, and social platforms have dropped the ball. First, almost all of the data analyzed within digital channels is product-centric and conversion-centric. Second, the primary goal with that data is to squeeze every drop of immediate (short-tail) product-centric and conversion-centric value for the brand. Even loyalty apps have become little more than offer machines. Third, brands are told that the data collected represents a holistic view of the customer.

It does not.

Differentiated data

We’ve created proprietary AI-powered data intelligence models that use social and behavioral sciences to collect the kinds of data-driven insights missing in the market today. These insights are accessed by brand ambassadors while delivering concierge, hospitality, and personal shopper services within our innovative customer connection platform. Umego empowers people to listen, learn, inquire, suggest, recommend, engage, and activate on a human level. We collect intelligence to better serve each customer while simultaneously building better aggregate models.

As the models learn, they deliver new insights to the brand ambassador. The ambassador uses those insights to offer customers more immersive experiences. Every action is collected and fed back into the models, improving intelligence and delivering more mature insights to inform future customer interaction. Our combination of old-world values working with new-world capabilities creates a virtuous cycle that becomes more efficient and effective over time.

Paradigm shift

Additional layers of human understanding shift the paradigm. Sales teams become trusted advisors. Product-centric selling gives way to customer-centric activation. 1st party data become 1st person relationships. Anticipation replaces manipulation. Authenticity replaces noise. Most importantly, through human engagement, we answer the elusive question of “why your customers do what they do.”

Envision the value of zero-party human intelligence across your business, influencing decision-making related to new customer acquisition, product roadmaps, launch strategies, merchandising, and customer satisfaction. Umego will forever change retail, offering brands unlimited opportunities to acquire, nurture, and retain advocate-level customer-brand relationships. It’s the future of retail.